Jergens sunless tanning lotion cost around $7.  I have fair skin, but thought I might get a little extra color if I used the one for medium skin tones.  After about a week I could see a difference from my purple tinted legs to a neutral color.  I continued to use it and started to see more color, but it was the dreaded orange tint. 

I've been using it for about a month and there has been no visible firming, but I really doubted any claim of that anyway. 

The smell is one of the worst that I've used.  When you first put it on it's not that bad.  It smells like the average sunless tan lotion.  But after a few hours it really starts to stink.  My husband says it smells kind of like dirty feet.